Snapchat CEO Evan Spiegel starred in a strangely low-fi video that attempted to explain his social network to old people and emphasize the importance of living in the moment. "Identity is everything I have ever done," he said, using paper and pen to describe the self-destructing messaging service he heads up. "Instant expression says my identity is who I am right now." Shortly after posting the video, Spiegel backed up his confusingly worded statement, scrubbing his Twitter account of every single tweet but one.
Explaining the wipe, a Snapchat spokesperson told The Wall Street Journal that Spiegel "just really prefers to live in the present." He was joined in his decision by Bobby Murphy, Snapchat co-founder, who also deleted his entire tweet history. Spiegel's Twitter account now highlights one tweet — a retweet of another Twitter user named Tay, who congratulated Snapchat for its cute icon on February 22nd.
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